服装品牌形象创新对消费者购买意愿的影响——基于品牌原型的中介效应
靳雅丽, 陈李红, 蔡建忠
Impact of fashion brand image innovation on consumers' purchasing intention: mediation effect based on brand prototype
JIN Yali, CHEN Lihong, CAI Jianzhong
现代纺织技术
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2022, (3): 224
-232
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DOI: 10.19398/j.att.202106072