Abstract: The texture characteristics of fabrics play a crucial role in the visual effect of products and the emotional experience of consumers. To deeply investigate the influence of fabric texture characteristics on people's visual attraction and emotional perception, this study takes tweed fabrics as the research object. Through market research of products and the analysis of fabric texture characteristics, yarn structure, yarn arrangement, and fabric weave are determined as three texture characteristics, and samples with different levels of parameters are woven. The method combining the emotion scale method based on the emotion model and eye-tracking experiment is adopted. 30 subjects are invited to observe pictures of 21 tweed fabrics with different textural features, and the eye movement information data and subjective emotion scores are collected to analyze the effects of yarn structure, yarn arrangement, and fabric weave on the subjects' three eye movement indexes, namely, the first entry time, the gaze time, and the number of entries, as well as the four emotional dimensions of sadness‒happiness, sleepiness‒excitement, disgust‒satisfaction, and tension‒relaxation. 
The results show that the more complex the yarn structure, the easier it is to attract visual attention. However, the subjective feeling is more inclined to negative emotions, meaning that uneven visual elements are more likely to attract visual attention but may also give people a sense of clutter, leading to negative emotions. Designers need to consider the balance between visual attention and subjective preference when using uneven elements. The tighter the yarn arrangement is, the tenser people feel subjectively. We can utilize this feature to design products based on human's emotional preference for tighter visual characteristics. However, there is no direct correlation between the yarn arrangement and the eye movement data. It may be related to the overall visual effect formed by the yarn structure together. When the fabric weave is more complex, the fabric texture becomes more detailed. Then, the subjects' subjective emotion scores are more positive in all dimensions, and the fabrics receive more visual attention. People are visually and emotionally more inclined to fabric texture that is organized and regular. Moreover, plain and twill fabrics do not produce strong visual stimulation because of their small and single texture units. Thus, they are more suitable for simple and low-profile design styles. 
Different yarn structures, yarn arrangements, and fabric weaves create textures with different emotional subjective evaluations and physiological visual metrics. In fabric emotional design, by deeply understanding the relationship between fabric texture characteristics and people's visual attraction and emotional perception, consumer needs can be better met. Designers and manufacturers should fully consider these factors to create products with both visual attraction and positive emotional experience and enhance the market competitiveness of the products. 

Key words: tweed fabric, textural features, visual appeal, eye movement experiment, emotional perception

摘要： 为探究面料肌理特征对人视觉情绪感知的影响，采用情绪量表法与眼动追踪实验，邀请30名受试者分别观察21种不同肌理特征的粗花呢面料图片，通过采集受试者的眼动信息及主观情感评分结果，分析花式纱线结构、纱线排列方式和面料组织结构对受试者观察面料时的眼动指标以及4个情绪维度的影响，进而探究粗花呢面料肌理特征对视觉吸引力和情绪感知的影响。结果表明：花式纱线结构越复杂，面料肌理感越强烈，越容易引起受试者的视觉关注，但却会带来偏消极的主观情绪感受；花式纱线排列越紧密，说明肌理丰富的花式纱在面料中占比越高，更容易引起受试者的紧张情绪，但眼动数据并没有显著差异；组织结构复杂、肌理细节丰富的面料，能够让受试者在4个情感维度上均偏向积极情绪，并且显著提高了受试者的视觉关注度。研究结果可为粗花呢面料设计过程中花式纱线的应用提供理论参考，同时也为面料情感设计开发提供新的思路与方法，满足消费者对纺织品情绪价值的需求。

关键词: 粗花呢面料, 肌理特征, 视觉吸引力, 眼动实验, 情绪感知