关键词: 团体标准, 现代纺织, 高质量发展, 品牌建设, 非遗传承

Abstract: Group standards refer to the voluntary adoption of social organizations established by law to meet the needs of market and innovation. The problems of single supply system, formulation cycle and slow update of national and industry standards in the textile industry cannot meet the rapid development of the industry and market. Group standards have become an important starting point for promoting standardization reform and innovation in China. The textile industry is one of the pillar industries in Zhejiang province and the "block regional economy" has significant characteristics and comprehensive advantages of the industrial chain, while the textile industry is large but not strong. In particular, there is a problem that the standardized discourse power does not match the industry status. Promoting the brand building and industry voice of Zhejiang textile industry with high-quality group standards is of great significance for Zhejiang to build an advanced textile manufacturing base, promote regional economic development and achieve common prosperity.
The representative standardized social groups in the textile field in Zhejiang province are mainly Zhejiang Brand Construction Federation and Zhejiang Textile Engineering Society. Until early 2023, more than 200 standards had been developed for textile "Defined Quality Zhejiang Made", involving the whole industrial chain of chemical fiber, yarn, clothing and production equipment. Zhejiang Textile Standard (ZFB) has released items. During the epidemic period, it took the lead in the national release of T/ZFB 0004－2020 "Children's Mask" standard. On the night of the release, it ranked the top three in Sina Weibo trending topics, with more than 170 million people reading it. Shanghai, Shandong, Guangdong, Jiangsu and other testing institutions have expanded their items and it has great influence.
Through the examples and analysis of group standards to promote the high-quality development of the industry, this study systematically expounds the thinking and practical results of standards supporting and leading the modern textile industry chain "functional fashion, green ecology and intelligent manufacturing". First, at the beginning of its establishment, the group standard organization clarified the field and direction of standard formulation, positioned social groups with high-quality requirements, and tailored the standardization development path for first-class enterprises and first-class products. Second, using the advantages of regional aggregation and integrating resources to build an industrial chain and regional standard cooperation network are conducive to the growth of group standard participants and the formation of brand effect. Third, the organizational structure of group standards with inherent flexibility and flexibility can make it constantly fine-tune the field and direction of standard formulation according to technological development and external environment, accurately grasp the development trend of new technologies, and lead the development of group standards in this field. Fourth, culture is the activity mode and product of human transformation of society. Standardization, as a kind of human practice, is an integral part of culture. The two influence and support each other. Introducing culture into standardization is an important way to explore and develop group standards. By focusing on the active planning and layout of Zhejiang's high-quality textile quality standard chain, we will form a "three-step" systematic improvement of the industry with standards, brand quality, and quality promotion. With the breakthrough of advanced standards at each point of the system framework, a modern textile standard system with Zhejiang characteristics will be constructed to help Zhejiang build a national and even international modern textile industry benchmark.
The combination of high-quality products and group standards will lead the modern textile industry in Zhejiang to achieve high-quality development. It is suggested to improve the level of standardization from the aspects of introducing support policies, strengthening team building, and integrating multi-sectoral collaboration, so as to better play the role of textile standardization, and at the same time promote the improvement of the group management system, and jointly promote the high-quality development of modern textile group standards in Zhejiang province.

Key words: group standards, modern textile, high-quality development, brand building, intangible inheritance