Development and application of VR/AR technology in the apparel industry

doi:10.19398/j.att.202202009

Abstract

Abstract: To further promote the digital development of the clothing industry and broaden the application of virtual reality (VR) and augmented reality (AR) technologies in the apparel industry, this paper introduces the specific technologies involved in VR/AR and their development trajectories and summarizes the main applications of VR/AR technology. With a focus on the entire chain of apparel industry, VR/AR technology is used to assist fabric design, clothing style and structure design during the design stage; this technology can be applied to simulate the actual usage scenario of the clothing and evaluate the thermal comfort in a virtual scene during the performance evaluation stage; the technology can be used to enhance the visual experience of virtual catwalk show and virtual fitting during the marketing planning stage. Finally, this paper summarizes and looks forward to VR/AR technology from the aspects of hardware and software, and points out that algorithm upgrade and application ecological construction are the future development directions.

Key words: VR, AR, clothing digitization, garment production, clothing intelligence

摘要： 为进一步推动服装行业数字化发展以及拓宽虚拟现实(VR)和增强现实(AR)技术在服装行业的应用,介绍了VR与AR涉及到的具体技术及其发展轨迹,并总结了VR/AR技术目前的主要应用领域。围绕整个服装产业链,在设计环节利用VR/AR技术能够开展面料设计、服装款式及结构设计;在性能评价环节利用该技术模拟服装使用的真实场景,实现基于虚拟场景的着装舒适性评价;在营销策划环节,利用该技术增强T台秀及虚拟试衣的视觉体验。最后,从硬件和软件等方面对VR/AR技术进行了总结与展望,指出算法升级及应用生态构建是未来的发展方向。

关键词: VR, AR, 服装数字化, 服装生产环节, 服装智能化

CLC Number:

TS941.19

FANG Chaoyi, HE Jiazhen. Development and application of VR/AR technology in the apparel industry[J]. Advanced Textile Technology, 2022, 30(6): 166-175.

方超逸, 何佳臻. VR/AR技术在服装行业中的发展与应用[J]. 现代纺织技术, 2022, 30(6): 166-175.

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