色彩经济时代纺织品创新设计中的色彩策略

doi:10.19398/j.att.202106053

摘要/Abstract

摘要：

色彩在纺织品设计中占有重要地位。为探索色彩经济时代纺织品色彩创新设计策略,通过阐述色彩经济的内涵与价值,分析纺织品色彩创新设计面临的可持性设计、观念更替、色彩材料与加工艺等方面面临的挑战,提出纺织品色彩创新设计的策略。研究认为:开展生活方式研究、深入进行市场调研、注重科学的色彩搭配方法、关注流行色和传统色彩文化的应用,可为纺织品色彩创新设计提供参考。

关键词: 纺织品, 色彩, 设计, 创新, 应用, 策略

Abstract:

Color plays an important role in textile design. Aiming to explore textile color innovation design strategy in the era of color economy, this paper firstly elaborates on the connotation and value of color economy, and analyzes the challenges for textile color innovative design in terms of sustainable design, concept alteration, color materials and processing technology, and proposes strategies for textile color innovative design. The research believes that by studying people's lifestyle, conducting in-depth market research, paying attention to scientific color matching, and attaching importance to the application of fashion color and traditional color culture, it is expected to provide reference for the innovative design of textile color.

Key words: textile, color, design, innovation, application, strategy

中图分类号:

TS941.2

贺显伟. 色彩经济时代纺织品创新设计中的色彩策略[J]. 现代纺织技术, 2022, 30(2): 113-117.

HE Xianwei. Strategies for textile color innovative design in the era of color economy[J]. Advanced Textile Technology, 2022, 30(2): 113-117.

图/表 5

图1 中性化的色彩(大地色)的应用示意(图片来源:pinterest.com网站)

Fig.1 Application diagram of neutral color (earth color) (picture source: pinterest.com)

图2 2021年最具代表性的数码色(氮气紫)(图片来源:WGSN网站)

Fig.2 The most representative digital color (nitrogen gas violet) in 2021 (picture source: WGSN)

图3 色彩的调和与对比效果示意(图片来源:pinterest.com网站)

Fig.3 Schematic diagram of color harmony and contrast effect (picture source: pinterest.com)

图4 2021/22秋冬季流行色主题(图片来源:中国流行色协会2021/22秋冬国际色彩趋势报告)

Fig.4 Popular color theme in autumn and winter 2021 / 22 (picture source: International Color Trend Report of autumn and winter 2021 / 22 of China Color and Fashion Association)

图5 传统色彩应用在故宫花间蝶趣艺术眼罩的色彩设计(图片来源:故宫文化官方旗舰店)

Fig.5 Color design of traditional color applied to butterfly fun art eye mask in the flower room of the Forbidden City (picture source: official flagship store of Forbidden City Culture)

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