Scale development and validation of clothing brand sustainability

doi:10.19398/j.att.202204056

Abstract

Abstract: In order to better carry out the research on clothing brand sustainability, the clothing brand sustainability measurement scale is developed. Based on literature research and case study, this paper defines the concept, structural dimensions and corresponding measurement indexes of clothing brand sustainability. Through the statistical analysis of the survey data, the reliability and validity of the scale were tested. The scale validity was tested by taking consumers' green purchase intention as the outcome variable. Finally, a scale of 12 measurement items including social sustainability, environmental sustainability and economic sustainability was determined. The results show that the overall structure of the scale is good and the reliability and validity pass the test. The forecasting effect of each dimension of clothing brand sustainability on consumers' green purchase intention and the practical application of the scale are verified. The research results provide an effective measurement tool for apparel brand sustainability and a reference for apparel enterprises to improve brand sustainability.

Key words: clothing brand, social sustainability, environmental sustainability, economic sustainability, scale development and testing

摘要： 为了更好地开展服装品牌可持续性相关研究,开发服装品牌可持续性测量量表。结合文献研究和案例分析,界定了服装品牌可持续性的概念、结构维度及相应测量指标。通过对调研数据的统计分析,检验量表信度和效度;并以消费者绿色购买意愿为结果变量对量表进行校标效度检验,最终确定了包括社会可持续性、环境可持续性、经济可持续性3个维度12个测量题项的量表。结果表明:量表整体结构良好,信效度通过检验;并验证了服装品牌可持续性各维度对消费者绿色购买意愿的预测作用以及量表实际应用性。研究结果为服装品牌可持续性提供有效的测量工具,为服装企业提高品牌可持续性提供参考。

关键词: 服装品牌, 社会可持续性, 环境可持续性, 经济可持续性, 量表开发与检验

CLC Number:

TS941.12

HE Jingyu, CHEN Lihong, HE Lin. Scale development and validation of clothing brand sustainability[J]. Advanced Textile Technology, 2022, 30(6): 194-203.

贺静宇, 陈李红, 何琳. 服装品牌可持续性量表开发与检验[J]. 现代纺织技术, 2022, 30(6): 194-203.

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