Abstract:

Color plays an important role in textile design. Aiming to explore textile color innovation design strategy in the era of color economy, this paper firstly elaborates on the connotation and value of color economy, and analyzes the challenges for textile color innovative design in terms of sustainable design, concept alteration, color materials and processing technology, and proposes strategies for textile color innovative design. The research believes that by studying people's lifestyle, conducting in-depth market research, paying attention to scientific color matching, and attaching importance to the application of fashion color and traditional color culture, it is expected to provide reference for the innovative design of textile color.

Key words: textile, color, design, innovation, application, strategy

摘要：

色彩在纺织品设计中占有重要地位。为探索色彩经济时代纺织品色彩创新设计策略,通过阐述色彩经济的内涵与价值,分析纺织品色彩创新设计面临的可持性设计、观念更替、色彩材料与加工艺等方面面临的挑战,提出纺织品色彩创新设计的策略。研究认为:开展生活方式研究、深入进行市场调研、注重科学的色彩搭配方法、关注流行色和传统色彩文化的应用,可为纺织品色彩创新设计提供参考。

关键词: 纺织品, 色彩, 设计, 创新, 应用, 策略