In view of the emotional differences of consumers caused by different styles of bras, starting from the structure design of bra, through questionnaire survey, three structures that are most concerned by consumers are extracted, that is, cups, gores, and shoulder straps, and the most popular ones with consumers are also selected. An orthogonal design of three factors and three levels is adopted. By taking the structure of bra as the research object, and the pleasure, arousal and dominance of consumers as indexes of emotional measurement, an emotional measurement experiment is carried out. The results show that different bra structures bring obvious emotional differences to consumers, 3/4 cup has the highest pleasure, and 1/2 cup has the highest arousal and dominance. High gore has the highest pleasure, while low gore has the highest arousal and dominance. Thin shoulder strap has the highest pleasure, arousal and dominance. Cups and gores have a significant impact on pleasure. Bras with 3/4 cup, high gore and thin shoulder strap bring about the highest pleasure to consumers; Shoulder strap has a highly significant effect on arousal, while cup has a relatively significant effect on arousal. The influence of shoulder strap and cup on dominance is significant. Bras with 1/2 cup, low gore and thin shoulder strap bring about the highest arousal and dominance to consumers.